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PRIVACY POLICY
PRIVACY POLICY

We attach great importance to transparency in the processing of personal data. This privacy statement informs you about the personal data we collect, the purposes for which it is processed and to whom it may be disclosed. To ensure maximum transparency, this declaration is regularly reviewed and updated.

1. Services used

  • MailChimp
  • Google Analytics
  • Google Analytics Enhanced eCommerce
  • WhatsApp Business Chat
  • WooCommerce

2. Contact details

If you have any questions or concerns about how we protect your data, you can contact us at any time by e-mail at : info@meelaq.ch.
The party responsible for processing the data collected via this website is :

Meelaq
Route des Helvètes 2
2074 Marin-Epagnier
Switzerland

Person responsible for data protection :
Gulden Ac
info@meelaq.ch

3. General principles

3.1 What data do we collect and from whom do we receive it?

We mainly process personal data that you send to us or that we collect when you use our website. We may also receive personal data about you from third parties. Such data may include

  • Identity data (name, address, date of birth, etc.) ;
  • Contact details (cell phone number, e-mail address, etc.) ;
  • Financial data (e.g. banking information) ;
  • Online identifiers (e.g. cookie identifiers, IP addresses) ;
  • Location and traffic data ;
  • Audio and visual recordings ;
  • Particularly sensitive data (e.g. biometric data or health information).

3.2 Under what conditions do we process your data?

We process your data confidentially and in accordance with the purposes set out in this privacy statement. We take care to ensure that processing is transparent and proportionate.

If, exceptionally, we are unable to comply with these principles, data processing may nevertheless be lawful if there is a legal basis for such processing. Possible legal grounds include

  • Your consent ;
  • Performance of a contract or pre-contractual measures;
  • Our legitimate interests, to the extent that your interests do not prevail.

3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data in accordance with that consent, unless another legal basis applies.

You may withdraw your consent at any time by sending an e-mail to the address given in the Impressum. Data processing already carried out will not be affected.

3.4 When can we pass on your data to third parties?

a. Principle
We may use the services of third parties or affiliated companies to process your data (so-called subcontractors). Categories of recipients include

  • Accounting, fiduciary and auditing firms;
  • Consulting firms (legal, tax, etc.) ;
  • IT service providers (web hosting, support, cloud services, web design, etc.) ;
  • Payment service providers ;
  • Tracking, conversion and advertising service providers.

We ensure that these third parties and affiliated companies comply with data protection requirements and treat your personal information confidentially.

In certain cases, we are also obliged to communicate your personal data to the authorities.

b. Consulting our social networks
Our site may contain links to our social networking pages. This is indicated visibly (usually by corresponding icons). By clicking on these icons, you will be redirected to our social networking pages.

Social network providers are then informed that you have accessed their platform from our site. They may use the data collected in this way for their own purposes. Please note that we have no control over the content of the data transmitted, nor over its use by these operators.

c. Data transfer abroad
It may happen, in the context of delegated processing, that your personal data is transferred to companies located abroad. These companies are subject to the same data protection obligations as we are. Transfers may take place anywhere in the world.

If the level of data protection in the destination country is not equivalent to that in Switzerland, we will carry out a prior risk assessment and contractually undertake to guarantee protection identical to that offered in Switzerland (for example, using the European Commission's new standard contractual clauses or other planned legal measures). In the event of a negative assessment, we will take additional technical measures to protect your data. You can consult the European Commission's standard contractual clauses via the following link:
https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de.

3.5 How long we keep your data

We keep personal data only for as long as is necessary for the purposes for which it was collected.

Data collected during your visit to our site is stored for twelve months. An exception is analysis and tracking data, which may be kept for longer.

Contractual data is kept for longer, as we are legally obliged to do so. In particular, we are required to keep business correspondence, contracts concluded and proof of payment for up to 10 years. Once this data is no longer required to provide our services, it is blocked and used solely for accounting and tax purposes.

3.6 How do we protect your data?

We store your data securely and take all appropriate measures to protect it against loss, unauthorized access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it may be necessary to forward your requests to affiliated companies. In such cases, your data will continue to be treated as confidential.

On our website, we use the SSL (Secure Socket Layer) protocol with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right of access
You can request information about the data we have stored about you at any time. We kindly ask you to send your access request, together with proof of identity, to : info@meelaq.ch.

You also have the right to receive your data in a current format, when we carry out automated processing, and if :

  • You have consented to the processing of this data; or
  • You have provided this data in the context of the conclusion or performance of a contract.

We may restrict or refuse access to or transmission of data if this contravenes our legal obligations, our legitimate interests or those of a third party.

Your request will be processed within 30 days. However, this period may be extended due to a high volume of requests, for legal or technical reasons, or if we need further information from you. You will be informed in writing of any extension.

b. Right of deletion and rectification
You may request the deletion or correction of your data at any time. We may refuse your request if we are obliged by law to retain the data or if there is another legal basis for refusing your request.

Please note that exercising your rights may, in some cases, conflict with contractual agreements and have repercussions on the performance of the contract (e.g. early termination of the contract or financial consequences).

c. Legal action
If you believe that your personal data has been processed in a way that has adversely affected you, you have the right to assert your rights before a court or to lodge a complaint with the competent supervisory authority. In Switzerland, the supervisory authority is the Federal Data Protection and Information Commissioner:
https://www.edoeb.admin.ch.

3.8 Changes to the privacy statement

We may modify this privacy statement at any time. Changes will be posted on meelaq.ch and you will not be notified individually.

4. Specific data processing

4.1 Website availability and creation of log files

What information do we collect and how do we use it?
When you visit meelaq.ch, certain data is automatically stored on our servers or on those of third-party services we use and/or have installed, for the purposes of system administration, statistics, back-up or tracking. This data includes :

  • The name of your Internet service provider ;
  • Your IP address (if applicable) ;
  • Your browser version ;
  • The operating system of the device used to access the URL ;
  • Date and time of access ;
  • The page from which you accessed the URL ;
  • Keywords used to find the URL.

Why may we process this data?
This data does not identify any specific individual and is not combined with other data sources. The purpose of keeping log files is to ensure the proper operation of the site and the security of our IT systems. This processing is based on our legitimate interests.

How can I prevent the collection of this data?
Data is kept only for as long as is necessary to achieve the purpose for which it was collected. They are deleted at the end of each session. The retention of log files is essential to the operation of the site, and therefore cannot be objected to.

4.2 MailChimp

To send newsletters and notifications by e-mail, we use the MailChimp service, offered by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

When you subscribe to our newsletter, the data you provide and your e-mail address are transferred to, stored and processed by MailChimp. This enables us to send you regular updates, offers and information.

When you register for the newsletter, your IP address and the date of registration are recorded. The sole purpose of this storage is to provide evidence in the event of misuse of the e-mail address by a third party without the consent of the owner.

MailChimp offers a detailed analysis of how newsletters are opened and used. These analyses are carried out at group level and are not used by us individually.

The data stored by MailChimp is deleted as soon as you unsubscribe from the newsletter. This deletion does not affect any other data we retain for other purposes.

MailChimp has its own privacy policies and practices, which may differ from those of our site. For more information on privacy at MailChimp, please visit :
https://mailchimp.com/legal/privacy/.
If you have any questions about the data collected by MailChimp or wish to exercise your rights in this regard, we recommend that you contact The Rocket Science Group, LLC directly.

4.3 Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by these cookies about your use of the website is generally transferred to a Google server in the USA and stored there. If IP anonymization is activated on this site, your IP address is shortened in one of the member states of the European Union or in another state party to the Agreement on the European Economic Area before being transferred. In rare cases, the full IP address is transferred to the USA and shortened there.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity for website operators.

The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data held by Google.

You can prevent the storage of cookies by adjusting your browser settings, but please note that this may restrict access to certain site functions. You can also prevent the collection and processing of data generated by these cookies (including your IP address) via the plugin available here :
https://tools.google.com/dlpage/gaoptout.

4.4 Google Analytics Enhanced eCommerce

On our site, we use the Enhanced eCommerce function of Google Analytics, offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"). This function enables detailed analysis of the purchasing behavior of users on our site, providing information on the purchasing process, such as the products most consulted or purchased and the effectiveness of marketing strategies.

Google Analytics uses "cookies", which are text files placed on your computer, to help the company analyze how users use the site. The information generated by the cookie about your use of the website is generally transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate your use of the website, to generate reports on website activity and the effectiveness of our eCommerce strategies, and to provide other services relating to internet usage.

You can prevent the storage of cookies by adjusting your browser settings; however, please note that this may limit certain site functions. In addition, you can prevent the data generated by these cookies (including your IP address) from being collected and processed by Google via the plugin available here :
https://tools.google.com/dlpage/gaoptout.

4.5 WhatsApp Business Chat

To facilitate direct communication, we offer you the opportunity to contact us via WhatsApp Business Chat. This service is provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.

When you contact us via WhatsApp Business Chat, your cell phone number, the content of your message and, if applicable, other data you provide are transmitted to and processed by WhatsApp. We receive this data and use it to respond to your request.

WhatsApp uses cookies and other technologies to operate the service and enable communication. Your IP address may also be collected and stored.

Please note that the use of WhatsApp Business Chat and communication via this service are subject to WhatsApp's privacy policies. We recommend that you consult them before using this service.

4.6 WooCommerce

WooCommerce is an open-source software developed by Automattic, Inc. located at 60 29th Street #343, San Francisco, CA 94110, USA. WooCommerce is an eCommerce platform that allows us to offer products and services on our site.

We use WooCommerce to manage our online store, including product presentation, order processing, payment processing and inventory management. In the course of using WooCommerce, users' personal data may be collected and processed.

 

Last update : 07.11.2024